YARD AI — International Ecommerce Growth Agency | Profit-First Performance Marketing
The leakHow it worksPricingFAQ Get my free teardown
For ecommerce brands selling in two or more countries

See the profit your ROAS hides.

Meta and Google, run to blended MER and contribution margin — per market, after duty, shipping and returns.

  • One profit number per market, not a blended dashboard ROAS
  • Duty, freight and returns priced in before we set a target
  • Flat fee, no media markup — you own every account
Get my free teardown → See how it works
40+ brands scaled across 4 regionsNo media markup, ever
Profit view — by market
What the dashboard says vs what the bank sees
Platform ROAS (screenshot)4.8×
Blended MER3.1×
Contribution margin / market+18%
Duty-adjusted CAC$34.20
USUKEUGCCSGAU
One profit number per market 4 currencies

Illustrative view of a teardown output — not a live client account.

Brands we scale
Little BansiKisaansayVivobarefootAetrexHouse of Alkara Little BansiKisaansayVivobarefootAetrexHouse of Alkara

Regions we serve — United States · United Kingdom · Middle East · South East Asia

Proof

Brands we scale

40+Brands scaled

Little Bansi · Kisaansay · Vivobarefoot · Aetrex · House of Alkara

Ecommerce brands we run paid media, creative and retention for. Named results are published per client as each one clears wording — the full library is on the agency site.

See the case studies →
Where it leaks

Three fires every cross-border brand fights

Sell into more than one market and the same three things quietly take your margin.

01
Auction inflation

Every dollar buys less than last year

  • Meta CPMs up 13% in a year, across 40,000+ brands
  • Google CPCs up for 87% of industries
  • Same budget, fewer buyers reached
Triple Whale, Aug 2026 · WordStream, 2025
02
Cross-border margin

Your landed cost moved. Your targets didn't.

  • The US $800 duty-free limit is gone
  • €3 per product line on EU parcels under €150
  • Freight and returns eat what's left
EO 14324 · Council Reg (EU) 2026/382
03
Vanity ROAS

The dashboard lies. The bank doesn't.

  • More than 8 in 10 DTC marketing leaders still run on click-based numbers
  • Meta, Google and retargeting all claim the same order
  • Budget follows the best report, not the best margin
Measured / Sequent, 300+ director-level respondents
Container ship being loaded at a port terminalFour regions, four currencies, one profit numberDuty, freight and returns are priced into the target before we spend, not after.
How we work

We treat cross-border growth as a discipline of profit

Not a media problem. Four things change on day one.

01

We rebuild targets on landed margin, market by market.

Duty, FX, freight and returns are priced into the target before a single campaign is restructured.

02

We report the number your bank sees, not the screenshot.

Blended MER and contribution margin in one live dashboard, in your reporting currency. Full spend visibility, weekly review, every move explained.

03

Creative volume is matched to what the algorithm now eats.

Meta ad lifespan has compressed from 6–8 weeks to 2–4 (Common Thread Collective).

04

You own everything we build, from day one.

Ad accounts, audiences, creative and lists stay yours, with us added as a partner.

What we run

Four engines, one profit number

Cross-border performance

  • Meta, Google and TikTok restructured market by market
  • Run to MER and landed margin, not last-click

Creative + CRO

  • Localised creative, shipped at volume
  • A tighter path from ad to cart
  • Creative is the biggest lever you own

Retention & LTV

  • Email, SMS and WhatsApp flows, written per market
  • Built against targets of payback inside 120 days and LTV:CAC past 3:1

AI & LLM search

  • Be the brand ChatGPT, Gemini and AI Overviews recommend
  • AI-referred shoppers convert 60% better than other visitors
Pallet racking inside a fulfilment warehouseFulfilment and freight set your real margin floor
Interior of a clothing retail storeThe same catalogue sells differently in every market
What we actually run

The funnel, and who owns each stage

One team across the whole path, so nobody hands you a channel report and calls it growth.

Awareness

Prospecting on Meta and Google, priced against contribution margin — not reach.

Acquisition

Search, Shopping and Performance Max restructured around MER by market.

Activation

Localised landing pages and CRO so the click has somewhere profitable to land.

Retention

Email, SMS and WhatsApp flows that pull payback forward and lift LTV.

Referral

Reviews, UGC and affiliate work that lowers the cost of the next cohort.

Performance marketingCreative & UGCLLM SEO — AEO / GEORetention: email · SMS · WhatsAppCRO & landing pagesSocial mediaWebsite developmentAI automation

Filled chips run inside this engagement. The rest are available, scoped separately.

The engagement

Five steps, always in the open

01

Teardown

Spend, tracking, creative and unit economics in every market. No assumptions, just data.

Week 1
02

Market P&L

MER, CAC and contribution-margin targets after duty, FX and returns, per country.

Week 1–2
03

Build & launch

Restructured campaigns, clean server-side tracking, localised creative and retention flows.

Week 2–4
04

Scale

Daily optimisation kills waste and moves budget into what compounds margin.

Always-on
05

Report

One live dashboard in your currency, weekly review, every number and the why behind it.

Weekly
Fit check

We'd rather tell you early

Right place if

  • You sell into at least one market outside your home country, or will within six months
  • You spend $15K+/month on Meta and Google
  • You want one profit number per market, not a channel report

Not for you if

  • You're under $15K/month — take the free teardown anyway, but we're not the fit yet
  • You want an agency to "just send the ROAS"
  • You're testing a dropship store, or a product nobody buys twice
Our side of the deal

Risk reversal, not fine print

Month to monthCancel any month. We'd rather re-earn it than lock you in.
You own everythingEvery account, audience, creative and list — yours from day one.
Media billed directPlatforms bill you direct. We never mark up a cent of it.
Weekly reviewWith the strategist who actually runs your account, in your timezone.
An honest noIf the teardown can't find real fixes, we'll tell you we're not the right fit.
Pricing

Flat fees, published

No percentage of spend. No hidden fees. No long-term contracts.

Growth

For brands scaling one or two markets. Cut the waste first, then add spend.

$1,499 / month
USD · billed monthly · media paid direct to platforms
  • Meta + Google performance, MER-first
  • Up to 2 markets with market-level P&L targets
  • Creative testing engine (concepts + iteration)
Get my free teardown
Most popular

Scale

Full-funnel growth across every market you sell in, run to compounding margin.

$1,999 / month
USD · billed monthly · media paid direct to platforms
  • Everything in Growth, unlimited markets
  • Retention flows + AI search visibility (AEO/GEO)
  • High-velocity localised creative + CRO sprints
Get my free teardown

No lock-in. You own every account. Cancel any month. Ad spend is billed to you by the platforms; we never mark it up.

FAQ

Straight answers, before you ask

Four regions: the United States, the United Kingdom, the Middle East and South East Asia — in local currency, with market-level targets.
Quick wins in week one. Most brands cut wasted spend within 4–6 weeks, and creative and retention gains compound over 90 days.
You do — always. Every account, audience, creative and list is yours from day one.
Partner access via Meta Business Manager and Google Ads — never a shared password.
Senior media buyers and strategists, at a cost structure that lets us charge flat fees instead of a percentage of your spend.
No. A senior strategist scopes the teardown and stays on your account — the weekly review is with the person actually running your media, not an account manager relaying updates.
Free teardown

See the profit your ROAS hides

We tear down your live accounts, market by market, and send back the leak, the margin and a 90-day plan. Yours to keep either way.

Prefer to talk it through? Book a 30-minute call — or email business@yardagency.ai.

Step 1 of 3 — Your brand

No contact details yet — this just routes you to the right strategist.

Step 2 of 3 — Your scale

We're built for brands spending US$15K+ a month. Under that, you'll still get the teardown.

Step 3 of 3 — Where to send it

Founders on Gmail are fine — the store URL is what we check.

Your information is used to run and measure your enquiry — hashed contact details go to Meta and Google for ad matching where you've consented. We never sell your data.